Succeed in Business by Mastering Internet MarketingYou should seriously consider using internet marketing to advertise your business on the web. It is essential to your success. From this article, you will gain a basic understanding of internet marketing to use in developing your own marketing plan.
A site wide link should appear on every single page of your website. Many people will place these at the bottom of their web page so that they are easy to find. If you would like people to be able to navigate back to your main page, you can use these links to direct them there. Include a menu or other listing of your site's pages to help people navigate your site more easily. Make sure that the menus are short descriptions for the pages they link to, and that they are organized in a logical manner.
Keep in mind the parts of your website that a customer does not see when creating HTML codes. Meta tags are one example. These tags are the first thing a search engine uses to determine the nature of a website. Concentrate on meta tags that are most relevant to your site first, then add a few alternative tags to help drive traffic. Beware of using too many tags though - do your research and choose the meta tags that are most likely going to be used by your target audience.
H tags are associated to HTML tags that label how important a text is. To make your key text appear larger and bolder than the surrounding text, use an